What I’m expecting with these releases on mobile platforms is… if this were a console game, we’d be taking a lot of risk on a single title. But with these being mobile games, we’re releasing them in succession, with multiple titles in a short span of time. We’re hoping that’ll create momentum and get people interested in, make more people aware of the brand.
But when we think about localization, when we think about having to translate all the text—unfortunately, it doesn’t go as smoothly. We have to think about costs and manpower.”
“We had actually given up on the idea of localization altogether, but because there’s such a great response we’re trying to rethink this, to see if there’s any way to make this more feasible. We’re recalculating, and figuring out the costs necessary. Trying to work out the details.